The Summer Parade
Introduction
Revitalizing Hong Konger’s beloved coconut water brand with a viral O2O integrated marketing campaign and dynamic events for IF – The Summer Parade.
The Summer Parade Highlights
IF Fruit Tea
Introduction
Capitalizing on IF’s dominance as Hong Kong’s top coconut water, we launched IF Fruit Tea, blending vibrant flavors with O2O strategies, from social media buzz to offline sampling, creating a summer sensation that amplified brand buzz and consumer engagement.
Stop-Motion Social Video
Social Posts
Social Videos
AG Pro Heart TVC
Introduction
Unveiling AG Pro Heart in the competitive heart supplement market with vibrant TVCs and visuals, swiftly showcasing product innovation for maximum consumer impact.
TVC
C For Daily Campaign
Introduction
Boosting sales and awareness with an interactive AR game featuring “Cheap Century”, creatively educating consumers on daily Vitamin C intake.
Online Campaign
Excilor Fungi Nail Master
Introduction
Harnessing celebrity power, we elevated Excilor’s brand awareness, reinforcing its position as Hong Kong’s top professional brand with vibrant, strategic campaigns that solidified market share and built a dynamic brand image.
Online Video
Key Visual
OOH
Social Posts
Valdispert Your Sleep Planner
Introduction
Igniting Valdispert in the melatonin category with a focused, results-driven campaign that maximizes marketing impact and sales without unnecessary flair.
Online Video
Social Post
CJ Dumplking
Introduction
Infusing humor and flavor into CJ Dumpling’s brand character, dominating POP and social media with a bold, engaging campaign that cuts through the clutter.
Online Video
Social Posts
Berocca - Business Proposal
Introduction
Leveraging Berocca’s global spokesperson to craft a memorable, multi-channel campaign that resonates across every moment of the consumer’s journey
AHC B5 Campaign
Introduction
The campaign highlights AHC’s commitment to deep, intelligent moisturization – “Detect Desert Skin, Smart Hydration to the Depths”. With a sleek, minimalist design and the tagline “Beauty Narrates Aesthetics,”the visuals underscore the brand’s fusion of efficacy and sophistication, inviting users to experience transformative hydration for radiant, healthy skin.
TVC
Bath to Hug
Introduction
Transforming consumer habits with this Bath To Hug campaign, seamlessly blending OOH and social to drive brand engagement and behavioral change.
Key Visual & OOH
AR Filter
Social Videos
Swisse Collagen Booster
Introduction
Pioneering Hong Kong’s first Instagram AR campaign for Swisse, blending the insight “Natural meets Science” to deliver breakthrough engagement and impact.
Online Campaign
Interview Video (Digiz Award)
Bioderma
Introduction
Launching Bioderma’s groundbreaking “Empty Bottle Scheme” in the cleansing water category, driving exceptional awareness and conversion through innovative strategy.
Video
Wacoal-Perfect Me
Introduction
Empowering women with Wacoal’s “Perfect as I Am” campaign, we crafted compelling storytelling that celebrates unique beauty, boosting brand resonance and engagement through targeted influencer partnerships and vibrant visuals across social platforms.
Video
Key Visuals
NeoStrata
Introduction
We created full funnel campaign from awareness to conversion to drive new users and penetration of Neostrata Gel Plus product.
Video
Key Visual
AHC Red Hibiscus Revival
Introduction
AHC’s “Red Hibiscus Revival” campaign harnesses the power of high-antioxidant hibiscus extract to target and erase seven signs of aging, unveiling a lifted, youthful glow. The striking crimson visuals and “Beauty Narrates Aesthetics” tagline merge science with luxury, offering not just skincare—but a time-reversing ritual for bouncy, ageless radiance.
TVC
Social Video
Swisse Liver Detox
Introduction
Broadening Swisse’s liver supplement to Hong Kong’s working professionals, we crafted a vibrant campaign emphasizing natural ingredients, driving demand, and brand resonance.
Video
AHC G6 Campaign
Introduction
Build awareness and advocacy for the overall AHC brand, a newcomer brand in the category, by helping this new hydration product stand out in a cluttered market.