Capitalizing on IF’s dominance as Hong Kong’s top coconut water, we launched IF Fruit Tea, blending vibrant flavors with O2O strategies, from social media buzz to offline sampling, creating a summer sensation that amplified brand buzz and consumer engagement.

Unveiling AG Pro Heart in the competitive heart supplement market with vibrant TVCs and visuals, swiftly showcasing product innovation for maximum consumer impact.

Boosting sales and awareness with an interactive AR game featuring “Cheap Century”, creatively educating consumers on daily Vitamin C intake.

Harnessing celebrity power, we elevated Excilor’s brand awareness, reinforcing its position as Hong Kong’s top professional brand with vibrant, strategic campaigns that solidified market share and built a dynamic brand image.

Igniting Valdispert in the melatonin category with a focused, results-driven campaign that maximizes marketing impact and sales without unnecessary flair.

Infusing humor and flavor into CJ Dumpling’s brand character, dominating POP and social media with a bold, engaging campaign that cuts through the clutter.

The campaign highlights AHC’s commitment to deep, intelligent moisturization – “Detect Desert Skin, Smart Hydration to the Depths”.  With a sleek, minimalist design and the tagline “Beauty Narrates Aesthetics,”the visuals underscore the brand’s fusion of efficacy and sophistication, inviting users to experience transformative hydration for radiant, healthy skin.

Pioneering Hong Kong’s first Instagram AR campaign for Swisse, blending the insight “Natural meets Science” to deliver breakthrough engagement and impact.

We created full funnel campaign from awareness to conversion to drive new users and penetration of Neostrata Gel Plus product.

Build awareness and advocacy for the overall AHC brand, a newcomer brand in the category, by helping this new hydration product stand out in a cluttered market.