Rebel Angelo and Swisse talk success of Swisse Golden Collagen campaign. “…With technology, we creates communications instead of ads, because everyone just can’t wait to press the skip button…”
Rebel Angelo and Swisse were big winners at Marketing‘s 2020 DigiZ Awards, a celebration of the year’s most brilliant digital marketing campaigns and the top digital marketers in the region. For their work on the Swisse Golden Collagen campaign, they took home the gold for the categories of Best Creative Use of AR/VR and Best Digital Content Marketing Programme; silver for Best Digital Advertising Strategies and Best Sales Lead Generation Solution categories; and bronze for the Best Social Media Strategies and Most Innovative Branded Content categories.
After this year’s awards, Charles Ravel, managing director, Asia, North America and BNC Global Brand for Swisse and Angel Kwok, director at Rebel Angelo sat down with Marketing to talk about their partnership, making a name for Swisse in the beauty segment, and how the Swisse Golden Collagen AR game became a hit on Facebook and Instagram.
Interview with Rebel Angelo and Swisse, H&H Group
